Sqore_ copy style guide

The product

Sqore’s Digital Student Advisor is a lead generation tool for institutes of higher education to market to international students.

The challenge

Define a consistent writing style and provide guidance for anyone who will write content for the product.

How I helped

I led the effort to create a voice and tone style guide as well as reusable copy templates to make some parts of our work scalable.

For this project, I:

• Collaborated with the Chief Marketing Officer and Creative Director to align goals

• Conducted user interviews

• Defined voice attributes

• Created and shared the style guide

• Created a template spreadsheet, including a library of reusable content

• Wrote and edited product copy

• Trained the rest of the team on how to use the guides

The team

Creative Director - S. von Bischopink

Chief Marketing Officer - P. Carlström