INVIDI_ product redesign

The product

INVIDI Pulse is a video ad serving software for broadcasters and online video distributors.

Pulse users are mainly ad operations executives, analysts, and sales teams.

The challenge

Originally developed on a basic CMS, Pulse underwent a redesign in 2020.

The new look needed to be supported by clear, consistent copy that supports the user experience.

How I helped

At every sprint throughout the project, I worked with the product managers and designers to articulate goals and align on key messages.

I either wrote new copy or edited the existing ones on the UI for consistency, clarity, and tone of voice. This included work for:

• Feature names

• Labels

• Error messages

• Confirmation dialogues

The team

Product manager - J. Karlsson 

Front-end engineers - H. Zulfiqar, M. Sikka, E. Sandström & others

UX designer - B. Warnick

Sr. Tech Writer - I. Resetina

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