Sqore
Content & Communications
As the first copywriter/content strategist to come onboard at Sqore, there were a lot of projects to tackle. I enjoyed being a part of shaping the brand voice and content eco-system of the company as well as writing elegant copy that elevates the brand experience.
Some of my projects included:
B2C
Style guide
Brand explorations
Designing content strategy
CRM & trigger e-mails
SEO
Blogs
User research
Social Media (Facebook, Twitter, Instagram)
B2B
Content pipeline incl. survey reports, blogs, landing pages
Taxonomy
Naming explorations
Social selling workshop
Website revamp
Customer journey
Persona building
Social Media (LinkedIn)
Case Study: Student Survey Report 2019
Sqore conducts an annual report to be distributed to clients as part of our thought leadership and lead generation efforts.
B2C Content
I designed the survey and distributed it through CRM e-mails and social media. The aim was to get a larger number and a more diverse pool of users to respond in order to increase the quality of data in our report.
B2B Content
Working with the marketing team, I also wrote, designed and proofread the final report. I worked with a designer to create a cohesive layout before publishing it on a landing page. I also wrote content to distribute the report on e-mails as well as social media. These findings were also shared internally, for guidance
