Epidemic Sound_ public pages ecosystem

The product

Epidemic Sound is a soundtrack catalog app that provides music and sound effects to content creators.

Users range from amateurs to professionals who post their content on channels such as YouTube and Twitch.

The challenge

Design resources on the Epidemic Sound home page to inspire, teach and activate users who are either new to the product or want more guidance.

How I helped

For this project, I supported the team with:

• User journey mapping

• Collaborating with SEO and Product Marketing to align needs and goals

• Collaborating with UX designer to create each page

Next steps

We landed on two prototypes and A/B tested how well the pages converted new users.

The pages that are live on the website today were the prototypes that consistently showed a higher cumulative conversion rate, bounce rate, and exit rate for both mobile and desktop.

The next step in the project is to determine the best way to scale while maintaining good UX.

The team

Prod Manager - M. Rooseboom

Prod Designer - J. Markström

SEO Strategist - C. Berloni

UX Researcher - Y. Nesterova

Data Scientist - C. Arkolaki